competitors.
Full Court Press is
the way to win.
The Full Court Press for generating leads: Why you need it, why it works.
In the struggle for sales, nothing counts more than generating qualified leads—cost-effectively.
That’s what we do for our clients.
And because we know that business so well, we also know it’s not easy. Your target prospects are overwhelmed with competitive requests for action. Which is why we’ve developed the Bromberg I Evans Full Court Press, an integrated system of lead-generating strategies.
5-Second Summary
The Full Court Press starts with a client-approved planning document. From there we create a strong offer and a microsite to sell it. We drive traffic to the site with mailings and a Google AdWords campaign. We close the loop with telemarketing talking points engineered to close the sale.
Step 1: Create the Marketing Compass
This is a planning document that we complete while working with our clients. Using the discipline of brevity, it spells out your marketing needs and gets everyone on the same page—before any work is done. The Marketing Compass guides all future work.
Step 2: Create the strongest offer
In direct response, the offer is king. Optimize the offer, and you optimize response. At Bromberg | Evans, we use the Marketing Compass to help construct offers that grab qualified prospects by the arms and pull them in. These typically include something free, usually educational information. The guiding principle: “You have to give to get.”
Step 3: Create a microsite to sell the offer
The microsite does not duplicate any site you may have now. It focuses almost entirely on the offer, with strong benefits that show why it pays to respond. The site includes graphic devices to stimulate action and forms to capture prospect information.
Step 4: Drive traffic to the microsite
To achieve this objective, we use a 3-part process, each part driven by the Marketing Compass:
- Part 1 is a strong list. We research, recommend, and update the best list for your products or services, considering both demographics and psychographics.
- Part 2 is a series of 2 to 3 mailings, each with a different creative execution. These can consist of your opt-in email lists, rented opt-in email lists from partners, hard-copy mail, or a combination.
- Part 3 is a Google AdWords campaign that drives traffic to the site. Can also be used to test different copy approaches.
Step 5: Tabulate and analyze results
Ongoing analyses of ROI metrics help to sharpen our picture of your best prospects and refine the best way to reach them.
Step 6: Provide talking points for your salespeople
It’s not enough just to get responses; the responses have to be converted into sales. There we help by providing talking points drawn from the Marketing Compass. These points provide your salespeople with an inventory of the strongest sales messages, expressed in the strongest words. They include an effective way to get past the critical first few seconds of a conversation.
The Bromberg | Evans Full Court Press is all that...
- in one package
- from one firm
- at a low, introductory price
- available with no need to fire your current agency.
Want a lot more leads,
a lot more cost-effectively?
Grab the ball and score!
Also consider: a 1-page microsite for each salesperson.
We call it a One-On-One Profile.
The current economic environment has generated a huge amount of distrust among investors. Nothing builds credibility faster than a website, where the salesperson can “come alive,” instead of being just a faceless voice on the phone.
A good-looking site with necessary functionality need not cost thousands of dollars. In fact, we think you’ll be pleasantly surprised at how little we charge for a microsite.